Measurement | Bizcommunity

Measurement | Bizcommunity

News

AI is optimising for ad fraud… because you told it to

Artificial Intelligence

AI is optimising for ad fraud… because you told it to

JG Bezuidenhout, Issued by Offernet 1 day

the new Radio Audience Measurement Survey (RAMS) has now passed 29,000 respondents (Image source: © 123rf )

Research

BRC RAMS: Radio currency approaches full annual sample

1 day

Adtopia expands DStv channel portfolio, adding sport, wildlife and youth entertainment to its TV network

TV

Adtopia expands DStv channel portfolio, adding sport, wildlife and youth entertainment to its TV network

Issued by Adtopia 1 day

Search helped people find brands. ChatGPT Ads will help them choose

Advertising

Search helped people find brands. ChatGPT Ads will help them choose

Issued by RedSeptember 1 day

Competing with giants: How local brands can win in a high-budget digital landscape

Digital

Competing with giants: How local brands can win in a high-budget digital landscape

Issued by Traffic Brand 2 days

You killed the medium, Bro: Why audio’s next chapter demands more than a podcast strategy

Podcasts

You killed the medium, Bro: Why audio’s next chapter demands more than a podcast strategy

Marcel Swain, Issued by Dentsu 20 Aug 2026

Media

Retail media spending set to hit $223bn by 2027 as growth eases

20 Aug 2026

Where are you losing sales?

Marketing

Where are you losing sales?

Ansa Leighton-Buys, Issued by Dentsu 19 Aug 2026

The intention gap

SMEs

The intention gap

Janice Johnston, Issued by Edge Growth 18 Aug 2026

Former Nielsen commercial lead Hopolang Mothibeli joins Ornico in a strategic senior appointment

Advertising

Former Nielsen commercial lead Hopolang Mothibeli joins Ornico in a strategic senior appointment

Issued by Ornico 18 Aug 2026

Game Plan Consulting (GPC): Transforming player data into sustainable growth

Women's Month

Game Plan Consulting (GPC): Transforming player data into sustainable growth

Issued by Game Plan Consulting 17 Aug 2026

CEM Africa 2026: Africa’s CX leaders meet in Cape Town

Events & Conferencing

CEM Africa 2026: Africa’s CX leaders meet in Cape Town

Issued by CEM Africa Summit 17 Aug 2026

DF-SA calls for evidence-led, coordinated response to SA’s illicit alcohol market

Regulatory

DF-SA calls for evidence-led, coordinated response to SA’s illicit alcohol market

13 Aug 2026

#WomensMonth | Character is built in the difficult seasons

Women's Month

#WomensMonth | Character is built in the difficult seasons

Issued by Provantage 12 Aug 2026

#SheOwnsHerSuccess: (W)omentum brings women together to redefine success

Events

#SheOwnsHerSuccess: (W)omentum brings women together to redefine success

Chloe Posthumus 6 Aug 2026

Source: Supplied. George Tsinonis, Head: Investment Analytics at RisCura.

Finance

Why Africa investment reporting needs to move beyond headline returns

George Tsinonis 5 Aug 2026

Jarred Trembath to lead Influential

Marketing

Jarred Trembath to lead Influential

4 Aug 2026

Why attention is replacing reach in media planning

Sales

Why attention is replacing reach in media planning

Sphiwe Mawhayi 4 Aug 2026

In-game branded content is not what most marketers think it is

Digital

In-game branded content is not what most marketers think it is

Issued by Reach Players 31 Jul 2026

Meet Sebastian Krogh: Helping brands turn data into better decisions

Marketing

Meet Sebastian Krogh: Helping brands turn data into better decisions

Issued by Vicinity Media 30 Jul 2026

Companies where finance trusts marketing grow nearly twice as fast

Marketing

Companies where finance trusts marketing grow nearly twice as fast

Musa Kalenga, Issued by Brave Group 30 Jul 2026

Social first is not a marketing tactic anymore

Marketing

Social first is not a marketing tactic anymore

Issued by Dentsu 30 Jul 2026

Profitable growth has a measurement problem

Marketing

Profitable growth has a measurement problem

Issued by Incubeta 29 Jul 2026

Artificial Intelligence

AI has a favourite brand. Social Places makes sure it's yours.

Issued by Social Places 28 Jul 2026

K-Beauty goes global: Sales surge 53% as Korean innovation reshapes beauty growth

Health & Beauty

K-Beauty goes global: Sales surge 53% as Korean innovation reshapes beauty growth

Issued by NielsenIQ 28 Jul 2026

Dust-A-Side highlights winter dust control for mining operations in 2026

Mining

Dust-A-Side highlights winter dust control for mining operations in 2026

Issued by Top Click Media 20 Jul 2026

Verified Impact launches free carbon accounting series for SA tourism sector

Tourism

Verified Impact launches free carbon accounting series for SA tourism sector

17 Jul 2026

#WPRD2026 | The Golden Age of Strategic PR calls for a new interpretation of value

World PR Day

#WPRD2026 | The Golden Age of Strategic PR calls for a new interpretation of value

17 Jul 2026

Source: Pexels.

Construction & Engineering

Embedding carbon management into construction contracts: What SA needs to know

Joe Whittle 17 Jul 2026

Maintaining digital momentum post Digital Maturity Survey

Digital

Maintaining digital momentum post Digital Maturity Survey

Issued by Incubeta 16 Jul 2026

68% of Google searches now end without a click, how ZA companies win back traffic with AI visibility

Artificial Intelligence

68% of Google searches now end without a click, how ZA companies win back traffic with AI visibility

Issued by Woww 16 Jul 2026

The model did not fail. You applied it in the wrong market.

Marketing

The model did not fail. You applied it in the wrong market.

Wayne Tigere, Issued by Dentsu 16 Jul 2026

Kena Outdoor launches “From Inventory to Influence” as it joins the OMC

OOH

Kena Outdoor launches “From Inventory to Influence” as it joins the OMC

Issued by Kena Outdoor 16 Jul 2026

365 Digital appointed authorised Google Ads sales representative across 4 African markets

Advertising

365 Digital appointed authorised Google Ads sales representative across 4 African markets

Issued by 365 Digital 15 Jul 2026

Warc and TikTok say brands need community intelligence to win with AI

Advertising

Warc and TikTok say brands need community intelligence to win with AI

15 Jul 2026

The report coincides with World PR Day. Source: Muck Rack.

World PR Day

#WPRD2026 | Muck Rack finds journalists are harder to reach despite AI advances

Karabo Ledwaba 14 Jul 2026

AI is redefining personalisation in digital experience platforms

Artificial Intelligence

AI is redefining personalisation in digital experience platforms

Issued by Bluegrass Digital 13 Jul 2026

E Squared pumps R316m into South African startups

SMEs

E Squared pumps R316m into South African startups

9 Jul 2026

The companies winning at ESG aren't telling better stories; they're building greater trust, says Sam Gqomo, MD of WGN Africa(Image supplied)

World PR Day

#WPRD2026 | The companies winning at ESG aren't telling better stories. They're building greater trust.

Sam Gqomo 8 Jul 2026

The dashboard is not the problem. Our definition of success Is

Marketing

The dashboard is not the problem. Our definition of success Is

Wayne Tigere, Issued by Dentsu 7 Jul 2026

Adidas has shifted its $512m global media agency business to the Omnicom Media Group (Image@ Think Marketing )

Marketing & Media

Adidas shifts $512m global media account to new agency

6 Jul 2026

Source: Supplied. George Tsinonis; Head: Investment Analytics, RisCura.

Insurance & Actuarial

Benchmark choice can reshape African equity performance, RisCura finds

6 Jul 2026

It’s not about timing the feed. It’s about time in the feed

Digital

It’s not about timing the feed. It’s about time in the feed

Mathabatha Sexwale, Issued by Brave Group 3 Jul 2026

5 lessons from the world's largest Out of Home Congress

OOH

5 lessons from the world's largest Out of Home Congress

Jacques du Preez, Issued by Provantage 1 Jul 2026

MO Agency releases SA's most extensive AI Visibility study of LLM band recommendations by industry

Artificial Intelligence

MO Agency releases SA's most extensive AI Visibility study of LLM band recommendations by industry

Issued by MO Agency 1 Jul 2026

Bizarre, but it’s happening: Your connected TV budget might be paying for a very attentive refrigerator

Advertising

Bizarre, but it’s happening: Your connected TV budget might be paying for a very attentive refrigerator

Marc Dhalluin, Issued by TruthsetsOnline.com 30 Jun 2026

Caitlin Perry, head of marketing, Flow sayscommerce media is outpacing the industry's ability to buy it (Image source: © 123rf )

Media

How advertisers can tap into commerce media

Caitlin Perry 30 Jun 2026