Marketing measurement | Bizcommunity

Marketing measurement | Bizcommunity

News

AI is optimising for ad fraud… because you told it to

Artificial Intelligence

AI is optimising for ad fraud… because you told it to

JG Bezuidenhout, Issued by Offernet 26 Aug 2026

Profitable growth has a measurement problem

Marketing

Profitable growth has a measurement problem

Issued by Incubeta 29 Jul 2026

Media

Warc warns CMOs: 3 shifts will redefine measurement in 2026

8 May 2026

CMOs drowning in data, starved for decisions

Marketing

CMOs drowning in data, starved for decisions

Max Flajsner, Issued by Incubeta 5 Mar 2026

6 trends to help CMOs bridge human intent with machine execution in 2026

Marketing

6 trends to help CMOs bridge human intent with machine execution in 2026

Issued by Incubeta 21 Jan 2026

2026 Digital Marketing and Advertising Trends out now

Digital

2026 Digital Marketing and Advertising Trends out now

Issued by Red September 8 Dec 2025

Marketing

Why more companies are having marketing report to finance

Emma Montocchio 15 Oct 2025

Source: © 123rf Scopen’s eighth edition of its Agency Scope study in Mexico has found that brands in Mexico are betting on creativity more than ever to stand out and agencies increase their creative recognition

Marketing & Media

Part 2: Agency Scope Mexico – Brands bet on creativity more than ever to stand out

8 Sep 2025

The call is coming from inside the house. How to overcome silos to fast-track profits

Marketing

The call is coming from inside the house. How to overcome silos to fast-track profits

Jaco Lintvelt, Issued by Incubeta 21 May 2025

The Future of Measurement 2025, part of Warc’s Evolution of Marketing programme, highlights emerging trends in media and creative measurement (Image supplied)

Marketing

3 Media and creative measurement trends from Warc

9 May 2025

Marketing

Warc finds two-thirds of marketers remain optimistic about 2025 despite budget constraints

9 Dec 2024

Marketing

Warc releases The Future of Measurement Report

19 Apr 2024

Marketing

Warc report: 61% of marketers are optimistic about business in 2024

7 Dec 2023

10 marketing trends for 2024

Research

10 marketing trends for 2024

Issued by Kantar 5 Dec 2023

Source: WPP WPP has announced the merger of Wunderman Thompson and VMLY&r to VML. (L to r:) Jon Cook, VML global CEO and Mel Edwards ,VML global president

Advertising

Wunderman Thompson and VMLY&R unite to create the world's largest creative company

18 Oct 2023

Image supplied. Joe Otin, the chief executive of The Collective, a digital advertising agency in Kenya, is Pamro's Piet Smit Achiever of the Year

Research

Pamro's Piet Smit Achiever of the Year is Kenya's Joe Otin of The Collective

13 Sep 2023

Reimagining marketing with data-driven measurement and attribution

Marketing

Reimagining marketing with data-driven measurement and attribution

James MacDonald 3 Mar 2022

Image by from .

Marketing

Aligning marketers and strategists behind a common language for measurement

David Alves 9 Oct 2020

Warc Media Awards announces 2020 Best Use of Data jury

Media

Warc Media Awards announces 2020 Best Use of Data jury

16 Jul 2020

Image credit: Esteban Lopez on Unsplash.

Research

A different perspective on measurement for the non-analytical mind

Tyran De Beer 24 Oct 2019

Andrea Mitchell

Digital

DigiChat with Andrea: Content Marketing

Andrea Mitchell 21 Jan 2015

comScore, Acxiom to make real-time multi-channel marketing measurement a reality

Research

comScore, Acxiom to make real-time multi-channel marketing measurement a reality

24 Feb 2014

Radio & Audio

Comedy, farce and tragedy in the theatre of the mind

Chris Moerdyk: @chrismoerdyk 4 Jul 2012

Marketing

On marketing and speed

Edward Fisher 27 Mar 2012

Marketing

3MS Initiative releases five-part digital marketing measurement solution

20 Sep 2011

comScore Social launches Social Essentials

Online Media

comScore Social launches Social Essentials

27 Jul 2011

[IABC] Results-driven communication measurement

PR & Communications

[IABC] Results-driven communication measurement

Daniel Munslow 7 Jun 2010

MMA launches four-point plan for SA

Mobile

MMA launches four-point plan for SA

2 Sep 2009

Retail

Five immutable laws of marketing measurement

Pat LaPointe 21 Jul 2008

Mobile

Integrated mobile-TV-PC trial gains suppports

8 Apr 2008