This case study competition examines the insight, strategy and analytics that power effective media investment, with the Best Use of Data category recognising the role of data in an effective communications strategy.
The jury panel of 14 client-side and agency-side senior industry professionals will be chaired by Mark Evans, managing director of marketing and digital, Direct Line Group where he oversees the transformation of the insurance company's brands and marketing approach, including the multi-award-winning reinvigoration of the flagship Direct Line brand.
Commenting on the jury lineup, Mark Evans says:
This global jury represents some of the industry's most analytical minds. I'm looking forward to working with the judging panel on recognising the crucial role played by data in an effective communications strategy.The full jury for the Best Use of Data category, Warc Media Awards 2020, is as follows:
Full biographies are available here.
The WARC Media Awards, now in their fifth year, are free to enter. Papers submitted as effectiveness case studies are welcomed from any territory and are discipline-neutral and channel-agnostic.
The winners of the Grands Prix and Special Awards across all four categories - Best Use of Data, Effective Channel Integration, Effective Use of Tech, and Effective Use of Partnerships and Sponsorships - will share a prize fund of $40,000.
The Special Awards in the Best Use of Data category will be:
The closing date for entries is 23 September 2020. More details can be found here.