Data marketing | Bizcommunity

Data marketing | Bizcommunity

News

Source: © 123rf Ryan Campher, VML SA data lead, asks, while AI drives modern marketing, what happens when flawed inputs lead it astray?

Artificial Intelligence

Will your AI promote clarity or confusion, progress or noise?

Ryan Campher 1 day

Unlocking the future of retail with geospatial data

Research

Unlocking the future of retail with geospatial data

Craig Schwabe 26 Nov 2024

Smollan acquires majority stake in Send Me a Sample Limited

Retail

Smollan acquires majority stake in Send Me a Sample Limited

26 Aug 2024

Retail specialist Smollan announces strategic alliance with Impact HD Inc

Retail Services

Retail specialist Smollan announces strategic alliance with Impact HD Inc

12 Aug 2024

Source: © 123rf The privacy-focused changes that data marketing is in the midst of represent an opportunity to take a different approach and find new ways of doing things says Daniele Joubert, Uber’s head of growth and consumer operations in SSA

Marketing

The end of third-party cookies: How marketers can adapt and thrive

Daniele Joubert 20 Feb 2024

Source: WPP WPP has announced the merger of Wunderman Thompson and VMLY&r to VML. (L to r:) Jon Cook, VML global CEO and Mel Edwards ,VML global president

Advertising

Wunderman Thompson and VMLY&R unite to create the world's largest creative company

18 Oct 2023

Source: © 123rf Munyaradzi Nyikavaranda, says with data maturity is set to become a key concern for many businesses going forward, steering away from ‘data for data’s sake’ is key

Digital

Exclusive: Driving data maturity: Beyond data for data's sake

Munyaradzi Nyikavaranda 28 Jun 2023

Source © Myriam Jessier New research is highlighting the importance of data and analytics for marketers working to protect budgets and prove ROI in 2023

Research

Data and analytics important to protect budgets and prove ROI

19 May 2023

Source © Scott Graham The Marketing Research Foundation (MRF) has decided to prioritise the implementation of the auditors’ recommendations to further improve the stability and reliability of its Marketing All Product Survey (Maps)

Research

MRF implements auditors' recommendation, delays Maps release

6 Dec 2022

#LunchtimeMarketing: Big data in the motoring industry

#LunchtimeMarketing

#LunchtimeMarketing: Big data in the motoring industry

21 Oct 2022

Image supplied: Imran Patel, chief experience officer at VMLY&R

Behind the Selfie

#BehindtheSelfie: Imran Patel, chief experience officer at VMLY&R

Emily Stander 7 Sep 2022

Source: © CMO Council A new report show that 62% of marketers are only moderately confident (or worse) in their data, analytics and insights systems

Research

Two-thirds of global marketers lack confidence in their data, analytics and insights

12 Jul 2022

Ogilvy EMEA chairman Paul O'Donnell announces retirement, ending distinguished 4-decade career at Ogilvy

Advertising

Ogilvy EMEA chairman Paul O'Donnell announces retirement, ending distinguished 4-decade career at Ogilvy

Issued by Ogilvy South Africa 11 May 2022

Image credit: Carlos Muza on Unsplash.

Marketing

The (growing) importance of data-driven location-based marketing

19 Aug 2019

CRM, CX, UX

How CRM can add measurable value to your brand

Michael Gullan 13 Jun 2019

CMO Council Report - CMOs committed to doing more with data

Research

CMO Council Report - CMOs committed to doing more with data

9 Jul 2018

A five-step plan to maximise media effectiveness and drive sales

Media

A five-step plan to maximise media effectiveness and drive sales

Nikolay Dolgov, Issued by NielsenIQ 27 Feb 2018

What Wi-Fi-as-a-service means for fast food, retail sectors

Internet

What Wi-Fi-as-a-service means for fast food, retail sectors

27 Apr 2017

Image recreated by Principa from , and

Research

The intricacies of big data's Oscar predictions

Leigh Andrews 1 Mar 2016

[Digital Marketing] Digital marketing disruption

Focus on Digital Marketing

[Digital Marketing] Digital marketing disruption

Louise Marsland 25 Aug 2015

Data & Analytics

GI Insight appoints new development director

11 Aug 2015

China tech firms shake up world's biggest car market

Manufacturing & Parts

China tech firms shake up world's biggest car market

24 Apr 2015

China tech firms shake up world's biggest car market

Manufacturing & Parts

China tech firms shake up world's biggest car market

22 Apr 2015

Digital

Big data and the consumer experience for business

Jose Capelo 30 May 2014

Research

Database 360 showcases at Marketing Week Live

16 Aug 2010

Advertising

Understand how, where and when to spend your budget wisely

17 Feb 2005