SARU | Bizcommunity

SARU | Bizcommunity

News

Major sporting events: SA's high-yield tourism investment

Tourism & Travel

Major sporting events: SA's high-yield tourism investment

Martin Wiest 12 Aug 2026

The Coca-Cola Fan Can Be a Bo campaign returns for 2026 — Fans stay with the team, walk the tunnel and experience match day alongside the Springboks (image supplied)

Promotions & Activations

Live like a Springbok for a day with the Coca-Cola Fan Can Be a Bok campaign

22 Jul 2026

The Marketing + Media Alliance (MMA) Smarties South African winners for 2026 were announced last night. Picture: Ogilvy was awarded Best in Show for Audi TikTok Test Drive (Image supplied)

Marketing

MMA Smarties South Africa 2026 winners announced

22 May 2026

SA Rugby and Canal+ renewed deal secures coverage for coming seasons

Sport

SA Rugby and Canal+ renewed deal secures coverage for coming seasons

11 May 2026

Image: One of the many iterations of official Springbok merchandise © Shan Radcliffe

IP Law

Registered design rights: Valuable but overlooked form of IP protection

Patrick O’Brien 9 Dec 2025

National Women's Rugby team sings the National Anthem. Source: FNB.

Mandela Month

#MandelaMonth: FNB's Brad Guymer on rugby's role in nation building

Brad Guymer 25 Jul 2025

Source: © The Post The second Castle Lager Incoming Series Test match broadcast live on SABC 2, SABC radio stations and on SuperSport (DStv) as part of Saru's celebration of the 30th anniversary of the historic Springboks 1995 Rugby World Cup victory

TV

Broadcasters unite to commemorate Springboks 1995 RWC victory

7 Jul 2025

Klipdrift’s sponsorship deal with the South African Rugby Union (SARU) has been renewed and expanded (Image suppled)

Sponsorship

Klipdrift renews and extends SARU sponsorship

26 Jun 2025

Coca-Cola South Africa has announced a groundbreaking four-year sponsorship with the South African Rugby Union (Saru) (Image supplied)

Sponsorship

Coca-Cola and SA Rugby reunite with groundbreaking 4-year sponsorship

24 Jan 2025

Castle Lager's sponsorship translated into returns of over R8.2m in advertising value from logos, signage, and media mentions from the Rugby Championship game match between the Springboks and Argentina (Image supplied)

Sponsorship

Brands score big in Kaizer Chiefs and Springboks sponsorships

29 Oct 2024

Source: © SA Rugby The battle over sports broadcasting has heated up as Media responded to Saru's support of the SABC's decision to not broadcast the recent Springboks - Ireland Tests

TV

DStv - eMedia sports broadcasting rights saga continues as Sports Minister joins the fight

Danette Breitenbach 15 Jul 2024

Source: © SA Rugby Saru has backed the SABC’s suspension of coverage of Springbok matches

TV

Sports broadcasting rights challenge ends Springbok matches on SABC

12 Jul 2024

Source: Je’nine May. Sharief Hendricks, president of the South African Sports Medicine Association.

Sports Science

SA Sports Medicine Association appoints its youngest president

Kamva Somdyala 19 Jan 2023

Food & bev. services

Brewer of brand brilliance Sphe Vundla assumes new corporate role at SAB

Issued by MSports Marketing 23 Sep 2021

Land Rover SA goes (Springbok) green

Automotive

Land Rover SA goes (Springbok) green

23 Apr 2019

Digital

Accenture to help Saru with its digital acceleration

6 Dec 2018

Dell EMC digitalises the Boks for Books initiative

Primary & Secondary Education

Dell EMC digitalises the Boks for Books initiative

5 Sep 2018

Rugby CODESA needed to halt the downward slide of the game

Sport

Rugby CODESA needed to halt the downward slide of the game

Issued by UCT Graduate School of Business 6 Jun 2017

OFM fighting to keep Toyota Cheetahs in Super Rugby

Radio & Audio

OFM fighting to keep Toyota Cheetahs in Super Rugby

Issued by OFM Radio 5 Apr 2017

Give transformation a sporting chance

Finance

Give transformation a sporting chance

Ryan Ravens, CEO: Accelerate Cape Town 2 Jun 2016

Springbok Women not to compete in Olympics

Sport

Springbok Women not to compete in Olympics

18 Dec 2015

SA Rugby Player of the Year nominations announced

Sport

SA Rugby Player of the Year nominations announced

11 Dec 2015

Springbok home fixtures for 2016 confirmed

Sport

Springbok home fixtures for 2016 confirmed

9 Nov 2015

Transformation in sport non-negotiable

Sport

Transformation in sport non-negotiable

6 Nov 2015

SA U18 Sevens line-up for Youth Commonwealth Games

Sport

SA U18 Sevens line-up for Youth Commonwealth Games

19 Aug 2015

Sport

SARU named Sports Federation of the Year

18 Aug 2015

South African rugby plays it forward on Mandela Day

Sport

South African rugby plays it forward on Mandela Day

20 Jul 2015

Sit down with Bok captains for Madibaz dinner

Sport

Sit down with Bok captains for Madibaz dinner

14 Jul 2015

Wear your Springbok jerseys every Friday

Sport

Wear your Springbok jerseys every Friday

9 Jul 2015

#1995reunited: Relive the Rugby World Cup final on Twitter

Sport

#1995reunited: Relive the Rugby World Cup final on Twitter

24 Jun 2015

Springboks and ASICS launch new RWC jersey

Sport

Springboks and ASICS launch new RWC jersey

5 Jun 2015

Springboks and ASICS launch new RWC jersey

Sport

Springboks and ASICS launch new RWC jersey

5 Jun 2015

SARU signs MOU with sport's governing body

Sport

SARU signs MOU with sport's governing body

1 Jun 2015

Advertising

Brandnew Creative wins SARU account

29 May 2015

Openfield to run with Springbok Sevens

PR & Communications

Openfield to run with Springbok Sevens

Issued by Openfield 21 May 2015

SA's social media gets supportively sporty for the Blitzboks

Social Media

SA's social media gets supportively sporty for the Blitzboks

Leigh Andrews 8 Apr 2015

UCT PhD graduate evaluates safer rugby through BokSmart

Higher Education

UCT PhD graduate evaluates safer rugby through BokSmart

19 Jan 2015

OMG moment: Taking note of Africa's mobile media movement

Mobile

OMG moment: Taking note of Africa's mobile media movement

Leigh Andrews 13 Jan 2015

Sports federations sign transformaton agreements

Administration

Sports federations sign transformaton agreements

9 Sep 2014

Fourth school adopted by Oxbow Xerox

Sport

Fourth school adopted by Oxbow Xerox

12 May 2014

SA Rugby Travel secures World Cup tickets

Tourism

SA Rugby Travel secures World Cup tickets

20 Mar 2014

SARU announces 2014 Absa Currie Cup fixtures

Sport

SARU announces 2014 Absa Currie Cup fixtures

14 Mar 2014

SARU announces 2014 Springbok schedule

Sport

SARU announces 2014 Springbok schedule

10 Mar 2014

Soweto school receives library from SARU

Education & Skills Development

Soweto school receives library from SARU

3 Mar 2014

SA Rugby Annual 2014 now available

Sport

SA Rugby Annual 2014 now available

17 Feb 2014

Discovery Sport Industry Awards winners announced

Sport

Discovery Sport Industry Awards winners announced

14 Feb 2014