Results for Marketing Research Foundation

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Ipsos wins Radio Audience Measurement Survey contract in South Africa
Ipsos wins Radio Audience Measurement Survey contract in South AfricaArticle

The Broadcast Research Council (BRC) of South Africa has awarded Ipsos the contract to perform the official radio research in South Africa for the next five years...

Issued by Ipsos 3 May 2021

The post-Amps landscape: play it as it lies
The post-Amps landscape: play it as it liesArticle

Mining South Africa's rich vein of marketing and media data to ensure meaningful and addressable media buying and planning decisions...

Issued by Ebony+Ivory 20 Jan 2021

The time for marketing leadership
The time for marketing leadershipArticle

A thought leadership article by Brenda Koornneef on the importance of the right and urgent marketing strategy and innovative actions that South African marketers need to drive....

Brenda Koornneef, Issued by Downtown Creative Agency 5 May 2020

Sechaba Motsieloa. Image supplied.
Masa announces leadership changesArticle

Masa announced several leadership changes and detailed important contributions to the marketing profession and industry at its recent thirteenth Annual General Meeting...

29 Oct 2019

Maps to start collecting consumer insights from July 2019
Maps to start collecting consumer insights from July 2019Article

The Marketing Association of South Africa (Masa) and the Marketing Research Foundation (MRF) have announced that Maps, the products and brands replacement survey for Amps, will officially start collecting consumer insights from July 2019...

15 May 2019

New Maps research to commence
New Maps research to commenceArticle

The new Maps research will commence at the start of July. The research will fill the products and brands research void left by the demise of Amps...

21 May 2018

Plus94 Research announced as intended provider of new Maps research
Plus94 Research announced as intended provider of new Maps researchArticle

MA(SA) CEO and MRF director Greg Garden has announced that Plus94 Research has been chosen as intended provider of the new Maps research...

17 Nov 2017

Spectral © –
Revised Amps dataArticle

About two years after the demise of Amps (et al), the Marketing Research Foundation (MRF) has announced the release of an update to the 2015 Amps, data using 2016 population statistics...

Chris Brewer 9 Oct 2017

MRF announces release of updated Amps 2016
MRF announces release of updated Amps 2016Article

The MRF has announced the release of an update to the Amps 2015 database using the 2016 SA population statistics...

5 Oct 2017

Roman Fedin ©
Free update to Amps 2015 database out nowArticle

Pending the release of the replacement for Amps - to be called Maps - available from mid-2018, the new Marketing Research Foundation (MRF) has released an update to the Amps 2015 database...

5 Sep 2017

Final Amps updates in September, Maps in mid-2018
Final Amps updates in September, Maps in mid-2018Article

The Marketing Research Foundation Final Amps Update will be published in September and the new Maps will be available from mid-2018...

3 Aug 2017

rawpixel ©
Marketing Research Foundation replaces SaarfArticle

After receiving massive support from the Marketing Association of SA and the Advertising Forum, the new research initiative, Marketing Research Foundation (MRF) will replace Amps...

17 May 2017

rawpixel © -
Two weeks left to express your opinion on replacing AmpsArticle

Marketers and agencies have to express their interest in replacing Amps before 3 May 2017...

21 Apr 2017

(c) rawpixel -
MA(SA) proposes new research currencyArticle

The industry has expressed its appetite for research such as the All Media and Products Survey (AMPS) and 80% of marketers are saying they're willing to contribute to funding such research, so the decision to go ahead with a new marketing research currency or not will be made within the next four weeks...

Danette Breitenbach 6 Mar 2017

SAARF's racism hearings see industry in agreement Article

In recent months, allegations of racism have been made not just against the advertising, media and marketing industries, but also against the research which underpins it, specifically the South African Advertising Research Foundation's AMPS, RAMS, TAMS and LSM products. In order to investigate these allegations, SAARF recently held a day of public hearings, where stakeholders in the communications industry, as well as the general public, were invited to present submissions on racism in SAARF's research.

3 Apr 2002

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