As marketers, our main aim is to persuade someone to do something. Being able to compel someone to act in a certain way is an invaluable skillset and having the framework to guide this can be the difference between brand success and brand failure...
Leigh Crymble 22 Jan 2020
Enterprise and supplier development (ESD) is one of the most sustainable ways to grow South Africa's ailing economy. But, to drive the impact potential of ESD, stakeholders need to come together to forge a path forward...
Issued by Gordon Institute of Business Science 10 Sep 2019
Five words. 20 characters. And a few seconds before your recipient's thumb swipes past the email that likely took you hours to craft...
Leigh Crymble 26 Aug 2019
Showing how much South Africans care about Caster Semenya wasn't the initial objective Amy Carmichael and Leigh Crymble had when they started their research...
Amy Carmichael and Leigh Crymble 2 Aug 2019
What's hot in blockchain technology right now? It's a question I get asked a lot. And people often think I'm being snarky when I tell them my answer can change practically every day...
Riccardo Spagni 13 May 2019
One eligible bachelor. 24 contestants vying for his heart. Underpinned by 7 behavioural biases. The popular US dating show, The Bachelor, has just celebrated its 17th year on-air, with South Africa becoming the latest country to debut this popular reality show...
Leigh Crymble 23 Apr 2019
How should pronouns be used in marketing communications and why is the (strategic) use of them so important when it comes to persuading consumers to feel and act in certain ways?...
Leigh Crymble 18 Apr 2019
Privacy is widely held as a fundamental human right and is recognised in the UN Declaration of Human Rights, the International Covenant on Civil and Political Rights and in the Constitution of nearly every country in the world...
Riccardo Spagni 18 Apr 2019
South Africa's only behavioural linguistics firm, BreadCrumbs, launched in Sandton, Johannesburg this month...
Issued by BreadCrumbs 2 Apr 2019
Create an old-time favourite with this easy-to-make vegan chicken-free nugget recipe...
3 Aug 2018
Utilising herbs, seasoned breadcrumbs and tofu, this tasty Greek-style courgette makes for an easy to prepare, healthy meal...
23 Jul 2018
As more and more people move to cities, the experience of being stuck in impenetrable gridlock becomes an increasingly common part of the human experience...
Tanya Latty 8 Jun 2018
A simple pasta is always a firm favourite for the hungry but busy. These "little tongues" have the ability to soak up any flavour you throw at them. Here's how to make it...
26 Mar 2018
Securing South Africa's airports is going to involve a lot more than more vigilant travellers and more visible policing...
Roy Alves 21 Feb 2018
Meltwater's global CEO, Jorn Lyseggen explains the crux of his book on the new digital reality that those who leverage insights from external data or digital breadcrumbs will find themselves at an information advantage over those that don't. Here's why you need to focus on Outside Insight or fall behind...
Leigh Andrews 23 Nov 2017
Mareli Smit writes customer experience is impossible if managed as a function rather than a culture...
Mareli Smit 4 Oct 2017
In Nigeria, jollof rice isn't just a tasty West African dish - it's a national obsession...
Gregory Walton 25 Aug 2017
Chef Janine of Big Easy Durban throws caution to the wind and shares the sheer indulgence of chocolate with bizcommunity readers. But there's a twist - chocolate is full of health benefits and more...
Janine Fourie 19 May 2017
The reality of out of home (OOH) is that it is much more complex than targeting consumers travelling from home to work and back, and how OOH taps into that complexity to determine its success...
Danette Breitenbach 16 Feb 2017
The functions of out of home (OOH) touchpoints are rapidly changing, moving from driving awareness across audiences to purchasing products. OOH is at the beginning of a revolutionary change as disruptive forces, including consumer media habits, advertiser demands and technological advances, change the medium...
Danette Breitenbach 16 Feb 2017
DENNY® has launched South Africa's first mushroom burger patties, DENNY® Mushroom Burgers...
4 Oct 2016
As we near the end of 2016, the recent data explosion means you now know more about your consumers' preferences than ever before. Tyler Greer, Exponential's head of strategy for the APAC region and South Africa, explains how to cut through the clutter of big data and use it to improve your business functioning...
Leigh Andrews 29 Sep 2016
Once upon a time there was a Brand and a Consumer. The Brand continually spent money on advertising to Consumers all over the place - above-the-line, below-the-line, online and even through the line...
Audrey Naidoo 29 Aug 2016
There's nothing 'historically stuffy' about this 47-acre heritage wine estate dating back to 1694.
Leigh Andrews 13 Jun 2016
With 2016 being the International Year of the Pulses, here are five reasons you should love those healthy, disease-busting, purse friendly pulses...
23 May 2016
Addresses are the fundamental building block to many activities in the physical world. Addresses unlock industries and without accurate, geo-mapped addresses in your core systems, the benefits they could bring you and your customer base will be lost...
Issued by AfriGIS 28 Apr 2016
Shh. 'Digital influence' is meant to be something mystical and vague. That's no longer the case, following the Meltwater African Brain Food event, where all aspects of digital influence were unpacked...
Leigh Andrews, Issued by Meltwater 3 Jul 2015
An advertising sales rep trying to convince you to purchase premium space always leads with their traffic. But advertising in 2015 is not a numbers game...
Veruschka Khan 9 Apr 2015
Search engine optimisation (SEO) is very important for the success of any website. Here are some tips which will help you attract more visitors, and thus boost the ranking of your WordPress site.
Charles Mburugu 11 Nov 2013
You've heard all the usual tips about adding some relevant keywords to your content. Nearly every site does this and it isn't difficult, but there's more to it than this. Use these advanced SEO tactics to make your campaign more effective.
Rachel Smith 15 Jul 2013
On the opening day of the Design Indaba Expo, the Foodcorp Design Challenge 2012 announced its winning student entries. Challenged to engineer packaging, marketing and advertising concepts for local blue chip brands, Yum Yum Peanut Butter, Glenryck Pilchards, Ouma Rusks and Mageu Number 1, the first prize went to the AAA's Tanya Reyneke.
8 Mar 2012
The New Year evokes vows to make lifestyle changes, and one such popular resolution is to 'start eating healthy and lose weight'. American Fitness Professionals & Associates reports that only about 20% of people keep their fitness resolutions each year.
11 Jan 2012
Tourism Radio, which currently supplies a radio service that combines GPS technology with an on-board audio virtual tourist guide, has launched its City Guides by Tourism Radio app for Android and iTunes, initially for Cape Town, New York and Sitges, Spain. There are plans to launch over 100 further city guides in multiple languages during November 2011.
10 Nov 2011
MTN's recently launched Compass and Hummba.com are offering users point-of-interest guides in the 2010 FIFA World Cup host cities, with Hummba.com signing up Bennie McCarthy and Matthew Booth as brand ambassadors. Hummba is a social media platform that connects travellers with its free audio guides.
25 May 2010
The Impala group of companies, Goodyear's on-site waste management supplier, has just achieved ISO 14001 accreditation, one of just a handful of locally based organisations to achieve the prestigious accreditation. Since taking over Goodyear's waste management two years ago, Khangela Hygiene and Industrial Services and the Waste Trade Company, both of the Impala Group, have reduced Goodyear's non-recyclable waste by 85%.
15 Jan 2010
South Africans are more likely to get completely lost in Johannesburg, than in any other city in the world. That's according to the findings from one of the largest navigation studies to date, conducted by Nokia in 13 countries around the world including South Africa.
3 Dec 2008