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Report reveals marketers struggle to execute multi-channel campaigns
Report reveals marketers struggle to execute multi-channel campaignsArticle

Over half of marketing leaders surveyed worldwide concede they are struggling to effectively execute multi-channel campaigns on both a global and local level...

24 Mar 2021

How to use gamification to make your brand more attractive
How to use gamification to make your brand more attractiveArticle

As marketers, we often need to find new and innovative ways of connecting and engaging with our audiences. Sometimes our ideas can feel quite gimmicky or trendy, but one recent innovation seems to be here to stay...

Neil Bromehead 13 Jan 2021

Photo by Lukas from .
SA marketers fostering meaningful customer relationships beyond first purchase [report]Article

Salesforce has released its sixth annual State of Marketing report, including South African data for the first time. The report shows that, locally, marketers are at the forefront, with 76% in South Africa leading customer experience initiatives across their companies...

21 May 2020

2020 South African Business Marketing Report released
2020 South African Business Marketing Report releasedArticle

BusinessTech has released the 2020 Business Marketing Report, revealing the best ways for South African companies to advertise...

Issued by BusinessTech 14 May 2020

(c) Illia Uriadnikov -
Geo-targeting tips digital marketers must followArticle

Geo-targeting has the potential to dramatically increase the ROI of both local and global e-commerce digital marketing campaigns. However, according to the Econsultancy Cross-Channel Marketing Report, only 39% of marketing agencies are currently using it...

Ryan Kh 2 May 2017

Scanrail © –
The role of social in the marketer's mixArticle

It's hard to understand why brands wouldn't be using social for business growth...

Lisa Steingold 23 Jan 2017

Mobile is the closest brands can get to SA consumers
Mobile is the closest brands can get to SA consumersArticle

The title of my article is borrowed from a quote in the Mobile Rocks AMPS report for 2013...

Joseph Neusu 21 Apr 2016

Loeries winners list 2015: Sunday
Loeries winners list 2015: SundayArticle

The Sunday night winners of the 37th Annual Loerie Awards, which took place 16 August 2015 at the Durban ICC, have been announced. Congratulations to all the winners!

16 Aug 2015

Loeries winners list 2015: Saturday
Loeries winners list 2015: SaturdayArticle

The Saturday night winners of the 37th Annual Loerie Awards, which took place 15 August 2015 at the Durban ICC, have been announced. Congratulations to all the winners!

15 Aug 2015

[Loeries 2015] All the Design finalists
[Loeries 2015] All the Design finalistsArticle

With judging complete in these categories, the Loeries' Design finalists have been announced...

13 Aug 2015

Content marketing does not exist
Content marketing does not existArticle

After 17 years in the internet industry, you get accustomed to the crowds chasing the next latest 'best thing' in digital. It is an industry where people like catchy sayings...

Steve Liversedge 12 Aug 2015

Research indicates small businesses should increase social media usage
Research indicates small businesses should increase social media usageArticle

WASHINGTON DC, US: A US survey, undertaken by research firm, Clutch, finds there is room for growth in small business' social media presence and that they are not leveraging the medium...

8 May 2015

Luke Wingfield Digby
Pulling the email triggerArticle

Imagine this scenario for a moment. You've recently sent out an email detailing a new range of discounted women's wear to your entire database. For a portion of your audience, it achieved high click-through rates, but for the majority it simply earned a one-way ticket to the trash bin. So how do you make sure your email marketing campaign gets all your customers clicking?

Luke Wingfield Digby 9 Sep 2013

Be more strategic about your social media
Be more strategic about your social mediaArticle

According to the 2010 Social Media Marketing Report, 67% of marketers planned to increase their use of social media channels including blogs, Twitter, and Facebook. As more brands integrate social media into their marketing and communications plans, a social media strategy has never been more vital.

Desirée Gullan, Issued by G&G Digital 18 May 2012

CMO Council to discuss highlights of 2011 - MMA Forum
CMO Council to discuss highlights of 2011 - MMA ForumArticle

LONDON: Chief Marketing Officer (CMO) advisory board member Bill Ogle will be giving the opening keynote on day two of the MMA Forum London, taking place 4-5 October 2011. As the official MMA Forum Knowledge Partner, Ogle - who is also CMO of Motorola Mobility - will be representing the council to provide highlights of its 2011 State of Marketing Report and perspectives on the new Mobile Relationship Marketing campaign.

3 Oct 2011

Change overload: an email marketing checklist
Change overload: an email marketing checklistArticle

Remember the futuristic TV series Beyond 2000? We've wandered beyond 2000 and, while we were all either looking out for flying cars or the world to end, I don't think we've ever really stopped to consider how this technological boom is going to affect our business strategies. Or, for that matter, how digital would come to feature in our marketing tactics.

Carmia Lureman 8 Oct 2010

Ad agencies getting closer to the coalface
Ad agencies getting closer to the coalfaceArticle

It comes as no surprise that the recently released State of Marketing report by the global Chief Marketing Officer (CMO) Council suggests that "agencies will take a back seat as the ‘client-side'" starts to deploy new marketing performance platforms and build its own internal competencies for improving go-to-market effectiveness and accountability.

Chris Moerdyk 23 Apr 2010

Chris Moerdyk
600 marketers worldwide comment on the future of marketingArticle

Most notably, digital marketing is driving significant structural and operational changes in global marketing groups, according to the CMO Council's comprehensive 2010 State of Marketing Report and Outlook Audit...

Chris Moerdyk 23 Apr 2010

Merkle releases 2009 “View from the Inbox” e-mail marketing trends reportArticle

Merkle, the American database marketing agency, has released its 2009 “View from the Inbox” e-mail marketing report, which is conducted in conjunction with the national survey-research firm Harris Interactive.

25 Feb 2009

Quirk scoops international SEO award
Quirk scoops international SEO awardArticle

Full-service online marketing agency Quirk eMarketing walked off with its first international accolade last week - the E-consultancy Innovation Award for Innovation in SEO & Natural Search for its South African Tourism Google Earth Layer.

8 Dec 2008

Inaugural Wolda judges announced
Inaugural Wolda judges announcedArticle

MILAN, ITALY: Wolda, the Worldwide Logo Design Annual, announced the distinguished panel of 30 independent judges that will select the winning entries for its 2008 inaugural edition yesterday, Wednesday, 7 May 2008, and South African Dave Holland, who is creative director at Brand Union Japan, is one of the Designer judges.

8 May 2008

McCann-Erickson ranked no.1 worldwideArticle

McCann-Erickson Worldwide has been ranked as the number one global advertising agency in Advertising Age's 2004 Global Marketing Report. The annual report each year ranks the Top 20 Agency Networks based upon the number of multinational accounts handled and by the total number of brand assignments.

29 Nov 2004

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