The term badging has a variety of meanings, and here we are talking about what people badge with to signal status, membership or affiliation with a particular community, movement or organisation...
Brett Rogers 18 Mar 2021
The BMW M5 CS sprints from 0-100km/h in just three seconds, making it the fastest ever car produced by BMW M...
Brands need to be clear on consumers changing habits, specifically around their desire to connect with others and how they spend their time on shopping preferences...
Jason Stewart 29 Dec 2020
Wunderman Thompson recently launched a new offering in South Africa, marking the expansion of London-based Prism Sport + Entertainment into the South African market, and Qondisa Ngwenya is heading up the unit...
Jessica Tennant 11 Nov 2020
It seems as if the post-apocalyptic world is not the place many predicted it would be and that the pandemic has not led to a host of new and sustainable consumer behaviours. This is the conclusion from a study conducted by HaveYouHeard...
Issued by HaveYouHeard 16 Oct 2020
When it comes to the youth segment, the drivers of popular culture hinge on their expression of themselves within the Zeitgeist, and are often a rebellion and reaction against the dominant forces trying to shape them...
Brett Rogers 19 Dec 2019
As part of Edgars' refreshed branding strategy, the department store chain is collaborating more with South African creatives. The recently released Sho Madjozi Collection is one of the fruits of the approach...
It's that time of year - our planet has made its trip around the sun and as we close out 2018, we look ahead and think about the possibilities for 2019...
Jeff Clarke 6 Dec 2018
The Jaguar XE 300 Sport special edition is now available in South Africa...
The 2019 Mustang Bullitt will be available in South Africa in 2019, in limited numbers...
We recently had the opportunity to test Renault's new collector's edition, the Clio R.S. 18 F1, at Zwartkops Raceway in Gauteng...
Ilse van den Berg 1 Jun 2018
A new app, the Whizzky Whisky Scanner, enables information to be delivered on-the-spot to whisky lovers, whether they are shopping for whisky or chatting to friends about a bottle and wanting to prove a fact...
The Jaguar F-Pace might be a Johnny Come Lately in the snooty top end of the SUV market in this country but it certainly didn't waste much time...
Henrie Geyser 1 Sep 2016
Applying the concept of 'badging', as used by such social media sites as Trip Advisor and Fit Bit, could potentially catalyse a professionalism revolution in the South African teaching industry...
The Honda Type R has joined an elitist top five group racing for the ultimate World Performance Car of the Year 2016 title and it comes as no surprise because this tar-scorcher is one of the fastest...
Henrie Geyser 23 Feb 2016
Land Rover has announced the launch of two new Discovery special editions - the Landmark and the Graphite...
South Africa is known for its high level of vehicle theft but losses to consumers and the industry don't stop there...
Kriben Reddy 21 Oct 2015
Audi South Africa is proud to introduce the Audi TTS Coupé, the new performance "S" model in the compact sports car range...
Neil Higgs, currently holding the title of TNS' Chief Innovation Director, tells us about research being in a disruptive phase and the impact of his latest study on worldviews - Prism...
Leigh Andrews 10 Jun 2015
A new sports sponsorship agency promises to introduce some innovative tactics to the game. Levergy is a creative communications agency specialising in the leveraging of sport and entertainment properties that deliver measurable results. While that may sound like something existing sports sponsorship companies should be doing anyway, the Levergy founders point out that, in the past, this has been far from the reality.
Levergy is a new sports marketing and activation agency specialising in the leveraging of sport and entertainment properties that deliver measurable results.
Harley-Davidson is celebrating 110 years of classic motorcycles and classic good times. As a rolling tribute to this milestone, it will produce a limited run of 110th anniversary editions of select 2013 motorcycles that continue a tradition of commemorating the history of the motor company.
The continuing strength of the rand is hurting SA's tourism industry, particularly in the run-up to the Soccer World Cup, says Adrian Gardiner, CEO of hotel and leisure group Mantis.
Julius Baumann 14 Apr 2010
Toyota South Africa has announced two limited edition RF models of the popular Yaris – a regular contender for a top three positions in overall vehicle sales – based on the T3+ specification for the hatchback and sedan models.
Sanlam's headline sponsorship of South African Fashion Week (SSAFW) 2006 will take SSAFW countrywide with the inaugural Sanlam South African Fashion Week Collections in Cape Town, Durban and Pretoria in August - allowing Sanlam to expand its sponsorship while further showcasing the Fashion Week collections of young designers. According to sponsorship design brain, Kaelo Worldwide Media, the deal ensures that Sanlam will become a major player in South Africa's burgeoning fashion, clothing and textiles industry, which currently contributes about R27.2 billion to GDP.