Results for #OrchidsandOnions

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#OrchidsandOnions: Juju's marketing genius
#OrchidsandOnions: Juju's marketing geniusArticle

Many marketing and advertising "gurus" seem to view selling products and services as something akin to waging a military campaign; hence the liberal quoting from Sun Tzu, the Chinese general, philosopher and author of the seminal treatise The Art of War...

Brendan Seery 15 Sep 2020

#OrchidsandOnions: A human look at Covid
#OrchidsandOnions: A human look at CovidArticle

Thinking about insurance: clever concept of 'rebooting' 2020; Simple aspirations of people who have seen the world turned upside down...

Brendan Seery 8 Sep 2020

#OrchidsandOnions: Making the right noises
#OrchidsandOnions: Making the right noisesArticle

City of Cape Town campaign highlights gender-based violence; KFC gets recipe wrong with senseless suspension of famous 'finger lickin' good' slogan...

Brendan Seery 2 Sep 2020

#OrchidsandOnions: No 'hairy' service fees
#OrchidsandOnions: No 'hairy' service feesArticle

Humour: VW's funny advert is a sign we're getting back to normal; Close shave has cost plumbing franchise Brendan Seery's business, though it's not due an Onion, yet...

Brendan Seery 25 Aug 2020

#OrchidsandOnions: Walk in these slippers
#OrchidsandOnions: Walk in these slippersArticle

Reach for a Dream: this campaign should touch your heart; Santam's false claims leave its customers crying 'onion' tears...

Brendan Seery 18 Aug 2020

#OrchidsandOnions: Offering a helping hand
#OrchidsandOnions: Offering a helping handArticle

FNB: excellent advertising campaign must be backed up with action; dismal marketing failure by Nikon SA draws loud, angry response...

Brendan Seery 14 Aug 2020

#OrchidsandOnions: A real way with words...
#OrchidsandOnions: A real way with words...Article

Pendorings: creative method of conveying a simple message; deception from aware.org.za tarnishes what is a good message...

Brendan Seery 7 Aug 2020

#OrchidsandOnions: Laughter's good for your soul
#OrchidsandOnions: Laughter's good for your soulArticle

I've said this before, but it bears repeating: Nando's, your crown as South Africa's funniest brand is not only slipping, it's in danger of being stolen altogether - and by one of your fast-food rivals...

Brendan Seery 28 Jul 2020

#OrchidsandOnions: Taking it to the nines
#OrchidsandOnions: Taking it to the ninesArticle

Marketing ploy: An extra piece of pizza makes Dark Kitchen stand out and a milk brand's new blue packaging makes its campaign turn sour...

Brendan Seery 14 Jul 2020

#OrchidsandOnions: Campaign on the money
#OrchidsandOnions: Campaign on the moneyArticle

Gumtree: ads are perfect marriage of emotion and common sense; Nedbank: slammed on social media for card collection order for elderly client...

Brendan Seery 9 Jul 2020

#OrchidsandOnions: Optimism wins the day
#OrchidsandOnions: Optimism wins the dayArticle

Tsogo Sun Gaming ad is simple but effective in passing along a call to action message, while Castle Lite seems to misunderstand the mindset of its largely male, young audience...

Brendan Seery 30 Jun 2020

#OrchidsandOnions: Turning tables on men
#OrchidsandOnions: Turning tables on menArticle

Cosmo ad: refreshing, light-hearted look at a principled matter, while La Boucher gets it horribly wrong with insensitive 'All Wines Matter' campaign...

Brendan Seery 23 Jun 2020

#OrchidsandOnions: Making the best of times
#OrchidsandOnions: Making the best of timesArticle

'VW family' get out and about to support local; carmaker knows transport will change after pandemic and gets the message about the new right...

Brendan Seery 18 Jun 2020

#OrchidsandOnions: Long live the new king
#OrchidsandOnions: Long live the new kingArticle

There seems to be a new Nando's in town - or at least a wannabe Nando's. I'm not talking about flame-grilled chicken icons, though Nando's is in that particular area. The fast food group has for going on two decades now, been king of the heap when it comes to producing funny, gag-filled advertising...

Brendan Seery 9 Jun 2020

#OrchidsandOnions: Forever blowing bubbles
#OrchidsandOnions: Forever blowing bubblesArticle

Slowly, perhaps, but the marketing and advertising world is starting to heal. And, every now and then, a non-Covid-19 ad pops up which relieves the cliched tedium of promotion spots trading on the virus crisis...

Brendan Seery 27 May 2020

#OrchidsandOnions: Don't hit the road, Jack
#OrchidsandOnions: Don't hit the road, JackArticle

It is bizarre, in marketing terms anyway, that a brand can thank its customers for not using its products...

Brendan Seery 18 May 2020

#OrchidsandOnions: Clever lockdown ads
#OrchidsandOnions: Clever lockdown adsArticle

One of the less appreciated benefits of the world slowly emerging from the chrysalis of lockdown is that we will no longer have to be bored to tears by the advertising that the coronavirus crisis has spawned...

Brendan Seery 11 May 2020

#OrchidsandOnions: All in this together...
#OrchidsandOnions: All in this together...Article

Subaru WRX ad is simple and gets the 'flatten the curve' message across with clever execution...

Brendan Seery 5 May 2020

#OrchidsandOnions: Two sides of lockdown ads
#OrchidsandOnions: Two sides of lockdown adsArticle

SA Tourism hits the mark; MTN misses by a long way...

Brendan Seery 21 Apr 2020

#OrchidsandOnions: The 'quest' for realism
#OrchidsandOnions: The 'quest' for realismArticle

You might as well be Nostradamus, Siener van Rensburg or the auntie who puts together the astrology column in the newspaper for all anyone can predict the future, AC (After Coronavirus)...

Brendan Seery 13 Apr 2020

#OrchidsandOnions: Cheeky Chicken Licken
#OrchidsandOnions: Cheeky Chicken LickenArticle

South Africa's advertising restrictions at times make the draconian coronavirus lockdown regulations look like the rules for a children's tea party...

Brendan Seery 7 Apr 2020

#OrchidsandOnions: Unity against Covid-19
#OrchidsandOnions: Unity against Covid-19Article

There's nothing like a good crisis to bring out the best in brands ... and a number of our household name companies stepped up this week to throw their weight behind President Cyril Ramaphosa's plea for people to stay at home...

Brendan Seery 31 Mar 2020

Audi ad transcends brands
Audi ad transcends brandsArticle

I am not going to call this column "advertising in the time of coronavirus" because I will personally try to drown in hand sanitiser the next person who uses the by now cliched phrase stolen from Gabriel Garcia Marquez's Love in the Time of Cholera...

Brendan Seery 24 Mar 2020

#OrchidsandOnions: There's no quitting for Ryobi
#OrchidsandOnions: There's no quitting for RyobiArticle

It's interesting to ponder the images or the word associations a brand can conjure up in your mind. If those associations are positive - Toyotas don't break, for example - then that's because of two things: intrinsic brand quality and excellent marketing communication...

Brendan Seery 17 Mar 2020

#OrchidsandOnions: Ads give lots to crow about
#OrchidsandOnions: Ads give lots to crow aboutArticle

Takeaway chicken: KFC, Nando's get tongues wagging and mouths watering...

Brendan Seery 9 Mar 2020

#OrchidsandOnions: Tapping into relevant issues
#OrchidsandOnions: Tapping into relevant issuesArticle

Kudos: Restaurant chain's budget advert hit the spot - in more ways than one...

Brendan Seery 2 Mar 2020

Screengrabs from the Gumtree ad.
#OrchidsandOnions: Gumtree gets it right - againArticle

Latest ads take a jab at current generation's obsession with celebs, stuff and Fomo...

Brendan Seery 24 Feb 2020

Screengrabs from the ad.
#OrchidsandOnions: Great ad, splendid timingArticle

SA Tourism: An antidote to all the bitterness, anger and defeatism; slack PR company sent a Happy New Year wish - on 31 January. Irritating...

Brendan Seery 18 Feb 2020

#OrchidsandOnions: 'Are you kidding me?'
#OrchidsandOnions: 'Are you kidding me?'Article

Positive: Admitting to and rectifying mistakes can promote a brand. Negative: An Onion for SA Tourism and its PR and communications general manager...

Brendan Seery 3 Feb 2020

Screengrabs from the ad.
#OrchidsandOnions: Now it's Hyundai's turnArticle

Atos ad positions car specifically for Gen Z and millennials...

Brendan Seery 28 Jan 2020

Screen grab from the ad.
#OrchidsandOnions: Corny but convincingArticle

King Price's 'cultural appropriation' ad has the desired impact, and because of effective marketing, Alonso crash was a positive for Toyota...

Brendan Seery 20 Jan 2020

Winning ads featured in this week's Orchids and Onions column...
#OrchidsandOnions: 1 Stop gets it spot onArticle

Winners: SAB's 'How about none for the road?' ad hits the mark, too. Aussie ad for sperm donation, 'All hands on d*ck', stands out, but would be banned here...

Brendan Seery 13 Jan 2020

Screen grabs from the ad.
#OrchidsandOnions - 1st for Women shines a light on abuseArticle

Meanwhile, the Advertising Regulatory Board has done some weapons-grade 'virtue signalling' by banning a radio ad for Volkswagen's Amarok bakkie...

Brendan Seery 10 Dec 2019

Screengrab from .
#OrchidsandOnions: Campaign that hits the spotArticle

Powerful: People Opposing Woman Abuse activation deserving of an Orchid...

Brendan Seery 3 Dec 2019

Screengrabs from the ad.
#OrchidsandOnions: Less toil and trouble?Article

Intriguing: Washing up liquid goes toe-to-toe with one of the big guns but thumbs down to Old Mutual, who has done little for its image in recent times...

Brendan Seery 26 Nov 2019

Screengrab from the ad.
#OrchidsandOnions: Mahlangu does the impossibleArticle

Poignant: Kudos for athlete, Toyota's tough message but whole bunch of estate agents a law unto themselves with their illegal boards...

Brendan Seery 19 Nov 2019

#OrchidsandOnions: Hats off to Heineken
#OrchidsandOnions: Hats off to HeinekenArticle

Great message and sight as Boks drank its beer from the trophy, but an Onion to Santam for tacky ambush marketing ploy...

Brendan Seery 11 Nov 2019

Screen grabs from the ad.
#OrchidsandOnions: Lexus puts the 'Greta' in greenArticle

Promise: have your cake and eat it. But Mbaks gets an Onion - despite his halo...

Brendan Seery 31 Oct 2019

Snaps of some of the ads in question.
#OrchidsandOnions: Audi mum on 'illegal' adArticle

Affronted: Some road users deem distracting billboard a hazard...

Brendan Seery 22 Oct 2019

Screen grabs from the ad campaign.
#OrchidsandOnions: MSF campaign is just the medicineArticle

And a big Onion for the Gauteng provincial traffic department's pointless press release, with a promotion for a Women's Day event on August 9 attached to an email sent out in September...

Brendan Seery 23 Sep 2019

Screen grab from the ad.
#OrchidsandOnions: Awareness campaign tackles SA's problem of underage drinkingArticle

But an Onion goes to a Jaguar Land Rover spokesperson for an ill-conceived tweet...

Brendan Seery 16 Sep 2019

Screen grab from the ad.
#OrchidsandOnions: MultiChoice sets an exampleArticle

An Onion to Prasa for a tweet about dealing with its problems by convening a 'war room'. Who is your enemy? Commuters are your customers...

Brendan Seery 9 Sep 2019

Screen grab from the ad.
#OrchidsandOnions: Pet advice in smart packagingArticle

Ford's video/ad featuring a cute dachshund gets an Orchid, while North West University shows big-city campuses are not the be-all and end-all of the creative world...

Brendan Seery 2 Sep 2019

Tiffany Mitchell's post.
#OrchidsandOnions: The myth of influencersArticle

OUTsurance gets an Orchid for its 'reality advertising' success, while using 'influencers' without any solid data to go on gets an influential Onion...

Brendan Seery 29 Aug 2019

Screen grab from the ad.
#OrchidsandOnions - Toyota leads the marketing wayArticle

And England's Marmite campaign hits Australia's Vegemite for a six...

Brendan Seery 19 Aug 2019

Screen grab from Nedbank's Secrets.
#OrchidsandOnions: Secrets we don't talk about, but shouldArticle

Orchids to Nedbank for deciding to do a positive thing and get people thinking, while Rosebank Day Spa gets an Onion for a lost opportunity...

Brendan Seery 12 Aug 2019

Screen grab from the ad.
#OrchidsandOnions: Banking on the BoksArticle

FNB shares an Orchid with Grid for a thought-provoking advert, while Checkers gets half an Onion for trying to put lipstick on chemical pigs called 'beers'...

Brendan Seery 5 Aug 2019

Screen grab from the ad.
#OrchidsandOnions: Spot the local charmArticle

The new Kia ad is pure homegrown excellence. But Japan Tobacco International gets an Onion for slick, but misleading, advertising...

Brendan Seery 29 Jul 2019

Screen grab from Ogilvy's 'Red Flashy Thingy' VW Polo ad.
#OrchidsandOnions: A true Case of geniusArticle

A personal Orchid for Pete Case and another for Ogilvy Group in SA. But a double Onion to Mount Amanzi Resort and whoever trained your call centre person...

Brendan Seery 22 Jul 2019

Screen grab from the ad.
#OrchidsandOnions: Duo of health ads, take a bowArticle

The Onion goes to Windhoek Lager, for relying on automatic 'programmatic' digital advertising, which damages the brand...

Brendan Seery 15 Jul 2019

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