Vicinity Media's Omnichannel Analytics measures the real-world impact of omnichannel advertisingNeil Clarence
Yellowwood's Refilwe Maluleke on how brands should use clients' data Data is abundant and offers a world of opportunity, but brands have to earn customer data by providing a form of value and a highly personalised experience is seen as valuable to customers.23 Apr 201923 Apr 2019 WhatsappPrintXLinked-inFacebookMore sharing options