Vicinity Media's Omnichannel Analytics measures the real-world impact of omnichannel advertisingNeil Clarence
Hanna Karki, principal research analyst at Gartner Retailers are under increasing pressure to explain the purpose of physical stores, and take control of the fulfilment and return process for cross-channel execution. At the same time, consumers are progressively defining the value provided by the experiences they receive from retailers. As a result of these pressures, retailers are turning to AR and VR to offer customers a unified retail experience inside and outside retail stores.4 Apr 20194 Apr 2019 WhatsappPrintXLinked-inFacebookMore sharing options
