Lindelwa Isabelle appointed general manager of sales and marketing for Sandton Convention Centre

Lindelwa Isabelle has been appointed general manager: sales and marketing of the Sandton Convention Centre. She is responsible for spearheading the sales and marketing strategy at the Sandton Convention Centre, supported by a team of nine staff comprising the international and domestic sales teams, and the marketing team.

Lindelwa has extensive experience in the tourism industry, having joined the Sandton Convention Centre from advertising agency, Ogilvy SA, where she worked on the SA Tourism account. Prior to that, she was senior marketing manager at the Gauteng Tourism Authority (GTA), from 2001 to 2005.

Lindelwa grew up in Soweto, was schooled at a convent in what was then Transkei (now Eastern Cape) and graduated with a BA degree majoring in History, Psychology and African Literature from Wits University. Having completed her Honours in African literature: publishing studies, and receiving an award for her dissertation, she moved into the publishing world for a number of years.

From there, Lindelwa joined the Gauteng Gambling Board as its PR officer and completed a PR diploma through PRISA, before moving into the tourism world as marketing manager of the GTA in 2001. She studied for a marketing diploma through UNISA, and is currently enrolled at the University of Johannesburg where she is completing a two-year advanced diploma in Business Management course.