Adrian Ephraim joins Irvine Partners as director of strategy

Adrian Ephraim has been appointed as Irvine Partners' new director of strategy. Ephraim has been tasked with contributing to the public relations and integrated marketing agency's creative brand strategy to client campaigns.

He brings more than 18 years of experience as a media professional, having worked as editor-in-chief of African Independent, managing editor of IOL, online news editor of the Mail & Guardian, and executive editor of The Star newspaper.