New initiators for Initiative Media

Initiative Media welcomes Wendy Carruthers and Michelle Gericke, who have joined the ranks as senior media strategists.

Michelle has over 20 years of experience in the industry which includes working on the McDonalds account at her previous company, OMD, along with various other blue chip clients throughout her career.

Wendy started her career at Bates Welles then moved onto Hunt Lascaris and did a short stint at The Media Shop. For the past two years Wendy has been part of the AMASA committee responsible for the media module at AAA School.