Tractor Outdoor's #20in21 SME initiative: Meet the SME heroes
Outdoor media owner Tractor Outdoor's #20in21 SME initiative was born out of a desire to support South Africa's small and medium businesses (SMEs) that were dealt a blow by the Covid-19 pandemic. In 2021, Tractor Outdoor celebrates its 20th birthday and, thus, aims to give 20 qualifying SMEs a marketing boost via its nationwide outdoor media network, with a total media value of R8m, helping these businesses increase top of mind awareness....
Video
2 Jun 2021 07:43
Addressing the changing media landscape Citilites Amplified
The rate of change in the media landscape in putting more pressure on media agencies, brands and advertisers, around optimising budgets and delivering on campaign goals. Agencies are better informed than ever before about consumers, however, knowing which consumer insights to reference and how to interpret them for improved media mix decisions is becoming ever more complex.
Video
24 Aug 2020 08:51
Western Cape Provincial Government books 'booze free roads' campaign on Oasis Digital Networks platform
We are delighted to welcome the first booking from the Provincial Government on our DOOH forecourts in the Western Cape. This booking was negotiated through The Media Shop in Cape Town,who has been appointed as their official media planning and buying agency through their creative agency, FCB.
Video
7 Jul 2017 12:29
Alliance Media's steaming Sadza billboard
Creativity is "the ability to look at something everyone has looked at, and see something no-one else has seen" said the poet Jonathan Swift, way back in the 17th century.
Video
26 Oct 2016 15:53
Garbage truck gets sweet makeover
How do you get people talking about scented bin liners? Saatchi & Saatchi South Africa did it by taking the smelliest thing they could find - a garbage truck - and giving it a sweet makeover to make the point that Tuffy's scented bin liners disguise bad odours.
Video
28 Feb 2014 11:00
[Photos from the ed-at-large] Jacobs Coffee pop-up store warms Johannesburg
The Jacobs Board Game Cafe in Johannesburg, which launched on 24 May 2012, is a temporary pop-up store situated in Parkhurst off 4th Avenue. The objective is to provide a warm atmosphere and a trendy spot for people to connect with each other over a cup of coffee and board games....
Gallery
6 Jun 2012 10:41
Generation Furniture De Padova Launch
Renowned high-end furniture store Generations Furniture announced that internationally acclaimed Italian furniture brand "De Padova" will be now available in South Africa exclusively through their Hyde Park store.
Gallery
4 Jun 2012 16:57
Don't chicken out of the Loeries
Nando's is planning a stir at this year's Loeries by singling out some of the movers and shakers in the ad world to get the old rivalry and gees going.
Gallery
30 Sep 2010 13:05
Join the protest against bad activations
ComutaNet's message was simple: we focus on the audience and their needs.
Gallery
16 Sep 2010 10:05
SA receives first D&AD Black Pencil award
LONDON, UK: Last night, Thursday, 3 June 2010, South Africa took home its first D&AD Black Pencil, in Graphic Design, for TBWA\Hunt\Lascaris Johannesburg's Trillion Dollar campaign that turned money into a medium to promote exiled newspaper The Zimbabwean. SA Promo Magazine was there on behalf of Bizcommunity.com....
Gallery
4 Jun 2010 12:02
Apex Awards 2010
The Apex Awards promote greater accountability in the industry by rewarding campaigns that work, sell and resonate in the minds of their target audiences.
Gallery
28 May 2010 10:44
Tractor and Coca Cola launch bus campaign
Tractor Outdoor in association with Media Shop Johannesburg and Coca Cola South Africa have unleashed the largest bus campaign to date across the Cape Town CBD.
Gallery
12 Apr 2010 14:16