Branding In brief South Africa

New art director for Edgars Club

Ian Martin
Ian Martin

Ian Martin has been appointed group art director of the Edgars Club magazine, part of New Media, after spending two years in the UK working on the John Lewis brand. He will be creating new identities for several brand extensions, to be launched before year-end. These include the lingerie supplement and the 72-page Edgars Club Man magazine. Martin will also ensure that creative executions on other platforms, including in-store TV as well as digital channels, has the same high creative standards as the printed product.

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