Soccer Warrior goes mobile

As part of its revamp, the weekly Soccer Warrior comic series has extended its brand to include a new comic book as a free insert every month in The Sunday Sun. This 16-page format includes advertising pages and subtle product integration for sponsors. Both the insert and the run of paper weekly series in The Daily Sun offer branded entertainment for all category advertisers. It has also launched a comprehensive mobisite to ensure a seamless integration across print and mobile.