New integrated through-the-line campaign for Hungry Lion

Digital marketing agency, Quirk, has created a new integrated through-the-line campaign for Hungry Lion.

The Hungry Lion manifesto, 'We believe in more. more for every man and woman, more for Mzanzi and more for you - because you deserve it,' was brought to life in a big TV commercial, directed by Dave Meinert of McDuff films who, along with production staff, produced a 45-second commercial and three 20-second 'stings' to promote the new offers.

View the TVC at www.youtube.com/watch?v=uxmNRxPqlvs.