Bringing movie magic to the elderly

On Thursday, 9 August 2007, cinema advertising sales company CineMARK is donating 100 movie tickets to the Joseph Gerard Old Age Home and the Klein Helderkruin retirement village in this year's Women's Day campaign, ‘Show your hands, show your heart' (www.wacd.co.za). Says Elmarie Pretorius, MD of the CineMARK Group, “CineMARK is not only committed to developing cinema in South Africa, but is also committed to developing the nation itself, which is why we elected to get involved in this initiative.”