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When supply chains fail, brands speak: The KitKat theft case study
Ernst van Biljon and Helen McIntee-Carlisle
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Catch Bedbury on Biz
Bizcommunity.com editor Louise Marsland will be blogging live from global brand guru Scott Bedbury in Johannesburg today: http://blog.bizcommunity.com. Bedbury was responsible for the Nike and Starbucks brand positioning globally. Click through regularly for updates throughout the day.
