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‘If you don’t like dark roast, this isn’t the coffee for you’: How exclusionary ads can win over the right customers
Jaclyn L. Tanenbaum and Karen Anne Wallach
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Rates for SAMRA conference now available
Early-bird rates for the 2007 Southern African Marketing Research Association (SAMRA) Conference are available until 31 January 2007. The conference, to be held at the Spier Wine Estate 24 - 25 May 2007, aims to bring together researchers, research users and marketers from all over southern Africa with the goal of growing and improving marketing research in the region. For more information, go to www.samra.co.za/docs/SAMRA_conf_2007_Reg.pdf.
