AI is transforming retail experiences in SA
Catherine Lückhoff
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ASATA, ABTA enter a strategic partnership
The Association of Southern African Travel Agents (ASATA) and African Business Travel Association (ABTA) have entered a strategic partnership. The partnership is aimed at increasing the companies' presence in the travel sector in addition to supporting events that will be of mutual benefit.
The partnership will boost ASATA's extensive offerings in the retail travel sector with ABTA contributing with training and research initiatives.
