Steri Stumpie launches new radio ad campaign

Steri Stumpie has officially launched its ‘Flavournation' ad campaign nationally on 5FM and on local campus radio stations such as UCT Radio, Maties FM (Stellenbosch), Durban Youth Radio and Bay FM (Eastern Cape) to set up the theme, which can also be found on various online channels (such as Twitter, Facebook and the Steri blogsite. “Flavournation is one that is similar to the rainbow nation,” says Rochelle McCarthy, product manager at Parmalat SA. “It features various flavours all trying to get along and having a vibrant flavour debate.” The ads can be heard on the blog site www.steristumpie.com.