O'Connor Cam turns listeners into viewers

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Ryan O'Connor, 94.5 Kfm breakfast show host, turns listeners into viewers when they browse www.kfm.co.za and click through to the O'Connor Cam. Through these videos, he takes them with him on his adventures and experiments in and outside the studio. "There are lots of things that we talk about on air that are actually quite visual, so I can describe them to listeners, but it's great to be able to show them what I've been talking about, too," comments O Connor. The O'Connor Cam fits in with Kfm's digital strategy, which, according to digital manager Colin Cullis, is to "extend, enrich and interact".