Cisco communications expert for IABC conf

The theme for this year's International Association of Business Communicators (IABC's) annual conference, taking place 9 –10 October 2007 at the Birchwood Hotel in Boksburg, Johannesburg, is “What the world needs now is effective communication.” Speakers include keynote speaker Brad Whitworth, senior communications manager for Cisco in the US and an expert on the mix between internal and external communication in the digital world, and Bizcommunity.com's very own editorial director and editor, Louise Marsland, who will be addressing media and communications challenges in the face of social media applications and technology innovations. Other highlights will include communication consultant Mark Drewell's address on the challenges of doing business in the post-carbon era and Derek Carsten, brand director of FNB, will look at how best to leverage the power of 2010 as a communicator. For more information, go to www.iabc.co.za.