Lexus ad takes on competitors

Draftfcb Johannesburg has launched a TV ad for Lexus asking, "If the luxuries are optional extras, can the vehicle still be considered a luxury vehicle?" The creative team consists of copywriters Pippa Capstick and Dawn Franke, art directors Mariske van den Berg and Martin Heigan, Struan de Bellelay-Bourquin for client service, and Lance van Rensburg for AV. View it on YouTube. See also blogger Stii Pretorius' response.