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‘If you don’t like dark roast, this isn’t the coffee for you’: How exclusionary ads can win over the right customers
Jaclyn L. Tanenbaum and Karen Anne Wallach
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Ad agency gets Level 1 B-BBEE
TinFish Advertising has achieved a Level One B-BBEE recognition scorecard, reflecting positively on its clients' own BEE procurement scorecards. Its increase in black-ownership equity stake holding is from within the company's own ranks and it believes that achieving 50% black-ownership in this manner sets a new benchmark for the advertising industry.
