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When supply chains fail, brands speak: The KitKat theft case study
Ernst van Biljon and Helen McIntee-Carlisle
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Loerie website open for entries
This year the Marketing Federation of Southern Africa (previously ASOM) commissioned J Walter Thompson (Cape Town) to design the Loerie campaign.
The Loerie website (www.loerie.org.za) is now 'live' for the submission of entries and entrants are urged to submit their entries timeously - closing date is 3 MARCH 2003 and in view of the very tight judging schedule that follows entry closing, there will be no allowance this year for late entries.
