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‘If you don’t like dark roast, this isn’t the coffee for you’: How exclusionary ads can win over the right customers
Jaclyn L. Tanenbaum and Karen Anne Wallach
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ABSA's Pesach execution
In keeping with the theme of Absa's Brand Campaign, ‘Put Your Best Foot Forward' this execution is meant to remind the bank's Jewish customers over Pesach of the legacy of their forefathers and the importance of steps taken with intent and conviction, no matter what shoes you wear.
