Subscribe & Follow
Trending
Advertise your job vacancies
Jobs
- Strategic Implementation Lead Bryanston
- Mid-Level Copy Manager Pretoria
- Insurance Sales Consultant George
- Multimedia Designer - In-House Studio Midrand
- Managing Editor Johannesburg
- Finished Artist - DTP Midrand
- Graphic Designer George
- Senior Design Lead – Visual Identity & Brand Systems Gauteng
- Digital Content Creator - Creative Sandton
- Content Producer Johannesburg
The trouble with toothpaste
The Advertising Standards Authority (ASA) of South Africa recently upheld a competitor complaint lodged by GlaxoSmithKline against Colgate toothpaste. The ASA found that Colgate's advertising did not sufficiently clarify that its "2x Better Cavity Protection" is only when compared to non-fluoride toothpaste. In an environment where most of Colgate's competitors contain fluoride, this claim may be misleading. Also, the disclaimer's font size was significantly less than that of the initial claim, nor did the disclaimer appear long enough for people to read easily.
