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WhatsApp support is getting more expensive, but not for everyone
Wilene van Greunen
Jobs
- Senior Graphic Designer Sandton
- Digital and Print Advertising Sales Executive Cape Town
- Social Media and Digital Design Co-ordinator Cape Town
- Medium Weight Digital Strategist Cape Town
- Digital Insights Analyst Cape Town
- Site Development Team Leader Sandton
- Creative Director: Digital Production Cape Town
- Junior Copywriter Cape Town
- Group Head Cape Town
- Advertising Sales Executive Durban
The trouble with toothpaste
The Advertising Standards Authority (ASA) of South Africa recently upheld a competitor complaint lodged by GlaxoSmithKline against Colgate toothpaste. The ASA found that Colgate's advertising did not sufficiently clarify that its "2x Better Cavity Protection" is only when compared to non-fluoride toothpaste. In an environment where most of Colgate's competitors contain fluoride, this claim may be misleading. Also, the disclaimer's font size was significantly less than that of the initial claim, nor did the disclaimer appear long enough for people to read easily.
