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Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
Jobs
- Digital and Print Advertising Sales Executive Cape Town
- Social Media and Digital Design Co-ordinator Cape Town
- Medium Weight Digital Strategist Cape Town
- Digital Insights Analyst Cape Town
- Site Development Team Leader Sandton
- Creative Director: Digital Production Cape Town
- Junior Copywriter Cape Town
- Group Head Cape Town
- Advertising Sales Executive Durban
- Social Media Specialist Johannesburg
ASA denies investigating baseless complaints
According to the Advertising Standards Authority (ASA) of South Africa's recently released annual report shows, only 23% complaints received from consumers warrant formal investigation. "We have a very careful screening process for complaints," says Gail Schimmel, head: legal and regulatory affairs of ASA. "Only complaints that fall within our jurisdiction and have some basis in the Code are formally investigated".
