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‘If you don’t like dark roast, this isn’t the coffee for you’: How exclusionary ads can win over the right customers
Jaclyn L. Tanenbaum and Karen Anne Wallach
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Making a clean start
Net#work BBDO has given its backing to a venture that saw office cleaning staff - employed by a cleaning company - start up on their own as Va Va Broom Cleaning Services. A humorous multi-disciplinary campaign including viral emailers and posters was created by proximity#ttp for businesses in the area under the slogan 'If it's dirty, we'll clean it', focusing on things that would be seemingly impossible to clean.
