Ryk on the rise

As the new brand ambassador for Aramis Lab Series, Olympic champion Ryk Neethling is scheduled to appear in dozens of titles over the next few months. Matthew Growdon, Brand General Manager for Aramis, says Ryk epitomises the modern South African male, who is smart, successful and takes time to ensure that he looks his best at all times: "Ryk is a man's man, while he appeals to the modern woman of today as the ultimate dream guy."