Brands are showing up, consumers expect them to
Danette Breitenbach
Build for the long-term, responsibly
Danette Breitenbach
Subscribe & Follow
Advertise your job vacancies
Jobs
- Mid Advertising Resource Coordinator Cape Town
- Senior Account Manager Gauteng
- Office Manager/Executive PA Cape Town
- Digital Marketing Specialist Durban
- Mid-Weight to Senior Copywriter Johannesburg
- Content Strategist/Planner and Community Manager Johannesburg
- Mid-Senior Art Director Johannesburg
- Medium Weight Graphic Designer Durban
- Creative Director Gauteng
- Group Head: Art Cape Town
Battle of the RTD Beverages
While most ready-to-drink (RTD) beverages are supported by a dominant female customer base, JWT Cape Town has decided to set the Smirnoff Ice brand apart by embarking upon an intensive TV and below-the-line campaign aimed specifically at youthful males. By entrenching the brand within the local male market, JWT Cape Town hopes to leverage it into market leadership.
