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Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
Jobs
- Mid-weight designer Cape Town
- Social Paid Media Specialist Johannesburg
- Snr Agency Client Service/Account Manager Pretoria
- Chief Executive Officer Sandton
- Multi-Media Journalist Durban
- Account Director Cape Town
- Group Account Director Cape Town
- Motion Designer Johannesburg
- E-commerce Marketplace & Performance Manager Cape Town
- Social Media Specialist Johannesburg
Battle of the RTD Beverages
While most ready-to-drink (RTD) beverages are supported by a dominant female customer base, JWT Cape Town has decided to set the Smirnoff Ice brand apart by embarking upon an intensive TV and below-the-line campaign aimed specifically at youthful males. By entrenching the brand within the local male market, JWT Cape Town hopes to leverage it into market leadership.
