What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
The Advertising Standards Authority (ASA) has ruled that Wag Tail dog food be removed from shelves after it was analysed and found not to meet nutritional standards laid down by the Agricultural Departments Act. The dog food's packaging label claimed that it was "fully balanced" containing trace elements, vitamins, proteins and carbohydrates.