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‘If you don’t like dark roast, this isn’t the coffee for you’: How exclusionary ads can win over the right customers
Jaclyn L. Tanenbaum and Karen Anne Wallach
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2003 Loerie Annuals are still available
DeskLink Media still has stock of this prestigious publication at a price of R399 incl VAT. The Loerie Annual lists all the finalists and winners by category with visuals and background information of the ads, in addition to information about the Awards, the ceremony, and the people involved in putting it all together. Please contact Janine Erasmus on (011) 787 0252 or to get your 2003 Loerie Annual.
