What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
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Gumtree launches Vicinity Offers
Gumtree is the first South African platform to introduce a precision targeting product, Vicinity Offers, for online advertisers. The product, enabled by technology partner Vicinity Media, will allow advertisers to laser-focus their digital adverts, based on a browser's interest and search behavior, location and purchase intent.
