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In brief Marketing & Media South Africa

Hivestack partners with PHD Media for DOOH in South Africa

PHD Media and Hivestack announced a partnership to deliver programmatic digital out-of-home (DOOH) advertising in South Africa.

Through this partnership, PHD can take advantage of the unparalleled benefits of programmatic buying and leverage a full activation suite to deliver client campaigns on premium DOOH inventory available through Hivestack's demand-side platform (DSP) through deals on private marketplaces (PMPs) or open exchanges.

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