Bridging divides through powerful storytelling
Khaya Buthelezi
The appeal of legacy media
Ciaran R. Maidwell
Subscribe & Follow
Advertise your job vacancies
Jobs
- Executive Driver Johannesburg
- Senior Sales Executive - TV, Video & Audio Visual Johannesburg
- Midweight Production Manager - Video, Audio Visual and TVC's Johannesburg
- Senior Producer - Video, Audio Visual and TV Johannesburg
- Warehouse Supervisor/Receiving Supervisor Johannesburg
- Retail Media Sales Lead Johannesburg
- Event Manager and Stylist Cape Town
- Mid-Weight Producer Cape Town
- Executive Committee Officer Cape Town
- Live Account Executive Cape Town
PRC develops new media planning tool
The Publisher Research Council (PRC) has developed Media Imperatives (MI), a tool to balance and assign ratings across the entire Target Market (TM). The tool allows users to segment one medium's audience into Light, Medium and Heavy (LMH) users, and cross-tab with LMH users of a second medium.
With this tool, media planners are able to assess whether the planned schedule is actually reaching all segments of the TM with a similar media weight, plus identify the size of each segment and balance the media plan to ensure reach and frequency ratings are equalised across all consumers.
