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When supply chains fail, brands speak: The KitKat theft case study
Ernst van Biljon and Helen McIntee-Carlisle
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MyFanPark announces Starsona Inc merger
Startup company myFanPark has merged with Silicon Valley-based celebrity engagement platform, Starsona, Inc. The merger will allow myFanPark to expand to the North American market and boast a talent base of some 2,400 celebrities from across the globe, such as South African Springbok, Faf de Klerk, hip hop artist, Gigi LaMayne and German football legend, Roman Weidenfeller who will also be able to engage with fans in almost any way imaginable.
