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Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
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BBC Global News, Channel 4 enter commercial partnership
BBC Global News and Channel 4 have signed a strategic deal to offer global advertisers access to the UK commercial broadcast marketplace.
The partnership opens up the vital UK market for BBC Global News' global clients and offers clients the ability to reach key, young and upmarket audiences in the UK through 4Sales' portfolio, including Channel 4's linear family of channels.
