According to a report by Adweek
, Publicis Group is bringing Razorfish's marketing services back to the Publicis Sapient business less than a year after it being retired.
Razorfish came to an end when Nigel Vaz became Publicis Sapient's CEO amid a rebranding phase. SapientRazorfish becoming Publicis Sapient also factored in the close of Razorfish.
Jem Ripley, Publicis Communications East CEO, further explained the return of Razorfish by saying: "We're not helping to drive the business transformation that Publicis Sapient is doing but actually drive the transformation that those marketing teams and organisations need to have with its customers".
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