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Soft Power designs D&AD New Blood 2020 creative campaign
D&AD has enlisted New Blood alum Hamish Gardner's design studio, Soft Power, to design the New Blood 2020 creative campaign.
D&AD New Blood aims to champion, educate and support emerging creative talent to help people gain a foothold in the creative industries. Established by industry great Sir John Hegarty, the 2020 Awards marks 40 years of New Blood.
The creative campaign has been created to reflect this. The campaign design contrasts exposed grids with eye-popping abstract shapes and a bespoke symbol set.
The creative will appear across all D&AD New Blood digital platforms, including the website, digital advertising and social media channels.
