In partnership with Accenture Interactive, Cannes Lions has released six reports that frame festival talking points and winners' trends with wider industry intelligence.
Each report is available for download in made-to-edit PowerPoint format, which may be used to share insights, take relevant content directly from the reports and build presentations.
•Diversity, Inclusivity and Accessibility Report - A review of key cultural moments and industry work, with a focus on intersectionality, the importance of ingrained inclusion and hiring diverse talent, as well as feminism and #TimesUp.
•Consumer Experience Report - The shift from consumer experience to the human experience: co-creation and consumers as collaborators, how to create messaging that reflects lived lives and sound like the new screen.
•Future-proofing the Business Report - Why creativity has never been more important: a look at the brand-agency relationship, staying relevant and attracting the right talent and how tech and creativity can work together.
•Trust and Ethics Report - How to restore consumer trust, why honesty and transparency are smart investments, how to use artificial intelligence and what it means to respect people's privacy.
•Transformational Storytelling Report - A look at multi-sensory storytelling, the power of social conscience and the importance of truth in storytelling, and why experience always wins.
•Brand Impact Report - A look at the role of brands in culture and brand purpose, the value of listening and empathy and how brands are fuelling industry-wide disruption.
You may download any of the reports here.
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