VML Birdwatching at the Loeries | The Loeries a great stage for SAT
Danette Breitenbach
VML Birdwatching at the Loeries | The future is now, AI is now!
Danette Breitenbach
Trending
Advertise your job vacancies
WhatsApp support is getting more expensive, but not for everyone
Wilene van Greunen
Subscribe & Follow
Jobs
- Sports Partnership Account Manager Johannesburg
- Media Data Analyst Johannesburg
- Multimedia Designers Cape Town
- Senior Sales Manager Johannesburg
- Unified Communications Systems Analyst Johannesburg
- Account Executive Intern Claremont
- Senior Designer Johannesburg or Cape Town
- Video Content Creator Pretoria
- Sales Representative East Rand
- Business Development Manager Kempton Park
Sony embarks on new PlayStation promotion strategy
Following its six-month review process, Sony has decided on a new global overarching strategy to promote its PlayStation brand. This includes appointing adam&eveDDB, part of Omnicom's DDB network, as its global creative agency of record.
The reasoning behind the agency review and strategic repositioning was the fact that past campaigns "didn't cross borders." The full PlayStation lineup includes its classic PS4 console to include PlayStation Pro, PlayStation VR, the PlayStation Plus membership service and the digital PlayStation Store.
Read more on Adweek.
