Chuma Maqanda: "Be brave, even if your knees are shaking"
Danette Breitenbach
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D&AD publishes 2019 industry report
British educational charity Design and Art Direction (D&AD) has unveiled its 2019 industry report exploring key trends that are shaping the creative industries. Through researching 2018 D&AD award-winning work, the report identifies changes and patterns in consumer behaviour, brand and businesses' responses as well as the role of technology as an influencing force.
The report identifies three main themes:
1. What it means to be human
2. The impact of increasingly fractured societies
3. How technology is changing the way we access and share information
Trends emerging from these themes include how brands and businesses are increasingly participating in mindfulness and mental health, the differing ways advertisers are responding to political, social and environmental issues, and the role of human creativity in leveraging technology as a platform and tool to create ideas that reach and engage audiences with impactful, creative communication.
The full report can be viewed from the D&AD website.
