Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
Subscribe & Follow
Advertise your job vacancies
Jobs
- Food and Beverage Manager Hartbeespoort
- Finance & Tender Administrator Johannesburg
- IT Support Technician Johannesburg
- Administrator Johannesburg
- Junior Print Estimator Johannesburg
- Group Account Director Cape Town
- Business Unit Director Cape Town
- Account Executive Cape Town or Johannesburg
- 2x Maintenance Operator Hartbeespoort
- Junior DTP Operator Johannesburg
WPP partners with Waze to ease clients' advertising on Google
WPP has partnered with social navigation app Waze to make it easier for its clients to advertise on Google and directly reach and target drivers via the in-car platform. The partnership will launch in Canada, France, Italy, the United Kingdom and the United States.
It is designed to direct drivers to retail locations through en-route messaging, thus driving store footfall and product sales.
Waze is the only app used by drivers that delivers distraction-free advertising, which is contextual and corresponds with a driver's journey. The platform also gives insight into how, when and where people are engaging with brands during their drive, providing further value to clients.
