Hybrid digital radio aims for taxi commuters

DJ Sbu and Massiv Media have launched the Massiv Metro radio station. The digital radio station is aimed at reaching the taxi commuter market.

The station streams live in 800 taxis and eight taxi ranks and online on www.massivmetro.com. The hybrid model radio station, which bridges the gap between digital and traditional radio, reaches 672,000 taxi passengers per six-day week.