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TCM's line-up update results in increased viewership
TCM has recorded a viewership increase of 300% since introducing a new line-up of films like Rush Hour 3, Underworld, I Am Legend, Blood Diamond, Mad Max, and 300. AG Nielsen South Africa's TAMs also indicated that the channel has been placed as one the top five go-to movie channels in South Africa.
TCM has also seen a growing number of young viewers with a balanced gender representation; its main audience range between the ages 15-49 years (which accounts for 56% of the total audience).
